Got data? Want data? Do you know how to access internal and external data to better assess and monitor your organization? Whether you are interested in applying for a new grant or want to know which neighborhood would most greatly benefit from your services, statistics can help you ‘make the case’. In order to take actions and make decisions that involve others outside of your organization, it is important to use external data.
Let’s start with some definitions.
External Data- “Performance results generated outside a company…”
Internal Data- “Performance data generated within a company, such as sales, customer satisfaction, and number of new hires”.
Neighborhood Nexus is a great resource for obtaining external data. Last week I had the opportunity to attend the Georgia Center for Nonprofits’ (GCN) annual Summit and went to a presentation titled: ‘Making Data Driven Decisions for your Nonprofit’ which focused on the content from Neighborhood Nexus. Just from the Neighborhood Nexus homepage, you can learn many things such as your Georgia Legislative Profiles and neighborhood CRCT scores. This site also allows you to search for a varied and numerous amounts of demographics for Atlanta.
As per their site, “Neighborhood Nexus is a community resource that uses the latest technology and respected expertise to provide the most up-to-date data and research about the communities and neighborhoods in the 20-county metro Atlanta region. The initiative’s mission is to build capacity and provide access to data, research and knowledge that creates a data driven decision-making culture in the Atlanta region”. Now here’s the best part….it’s free to use!
What kind of data and information could you use for your nonprofit? Here is some interesting data that I have found on Neighborhood Nexus about my county of Fulton. The ‘Median Household Income’ is just under $60,000 (which is higher than the national rate). We have approximately 16-17% of our county on the ‘Percent In Poverty’ table (which is slightly higher than the national rate). We have 42,949 individuals who do not have access to a car. Of the individuals who speak a language other than English in the home, 53,382 of them report that they ‘speak English less than very well’.
Information regarding outside influences is important for your organization. Information regarding what is going on inside your organization is critical! Next week we’ll talk about how to use a Logic Model to identify internal data.
Photo credit to: Microsoft Office Clip Art