Maximizing this Challenge by Promoting “Giving Tuesday”
Most Americans have just spent the past day experiencing a ‘day of thanks’. Some took time away from their families to help at homeless shelters, soup kitchens or volunteered at nonprofit organizations to help serve meals to the needy. But now it’s Friday; we are ready to shop or are maybe back at work. Will it be another year before we think about serving at those organizations again?
I recently saw the Somee Cards quote stating that “only in American do we wait in line and trample others for sale items one day after giving thanks for what we already have”. This ironic statement points to behaviors that are less than admirable, but have become socially acceptable. The demand for getting the sales after Thanksgiving has led to stores opening on the night of Thanksgiving… because who can, or should have to, wait for Friday! 🙂 So even though we voice our ‘thanks’ for all that we have, our eagerness for more (stuff) is huge! Come Friday, many of us are thinking about buying for ourselves or our loved ones. What if we use those sales to think about the nonprofits that we just helped or maybe were not able to help?
This is the beauty of Giving Tuesday! It is a day to think about nonprofits that we would like to volunteer at or give to after all the after-Thanksgiving sales. It is a nice addition to Black Friday and Cyber Monday. As per Charity Navigator’s site, “The goal of #GivingTuesday is to encourage people everywhere including retailers, charities, online organizations, community centers, individuals and families to come together with one common purpose — to help others and incentivize ways to give more, give smarter, and celebrate the great American spirit of generosity through charitable contributions and volunteerism.”
I saw a gentleman on TV yesterday who works at a homeless shelter. He gave thanks to all the volunteers who helped serve the needy on the great American ‘day of thanks’. Then he said “But we are open 365 days a year. Please consider helping us after the holidays are over.” Are you able to give on Giving Tuesday? Where will you help or donate come February or this summer? Please consider it; make that calendar entry right now for June, or maybe celebrate ‘Christmas in July’, to volunteer at a local nonprofit to help at a time when the rest of America isn’t thinking about it.
Photo credit to: Microsoft Office Clip Art