Nonprofit Profiles – From the Desk of: The Better Outcomes Foundation
I conduct a series called ‘From the Desk of: Atlanta Nonprofit Leaders’. This endeavor is a series of interviews of Executive Directors, Head of Schools and CEOs of local nonprofit organizations. My Nonprofit Profiles blog posts highlight the most outstanding feature of each leader and his/her organization. Here are their stories…
“The Power of Statistics”
Michael Charles, the Executive Director (ED) of The Better Outcomes Foundation, Inc.
Better Outcomes’ mission is to provide high-quality, accessible, no cost training and education in 911/CPR/AED use to the historically at-risk populations of Fulton County, Georgia and to the pre-hospital emergency care providers who serve them. Their vision is to see an improvement in the out-of-hospital sudden cardiac arrest survival rate in Fulton County to meet or exceed the national average by 2018.
Where: For more information, please email the ED, Michael Charles, at
firstname.lastname@example.org or call 706-593-2155.
Michael Charles is on a personal mission. He has a fire in him to save the lives of his neighbors. Michael was born, went to school, has worked and lived in Fulton County most of his life. He has worked as a paramedic in Georgia for the past 28 years. Michael Charles has seen one too many people die from cardiac arrest because the individual(s) who were with the victim (prior to EMS arriving) did not know CPR. Michael Charles is on a quest to change the statistics. At this time, heart disease is the leading cause of death in Fulton County, Georgia. Michael’s goal is to change that statistic. As he says, “we can do better”.
Heart disease is the leading cause of death in the City of Atlanta and Fulton County. According to CARES, the Cardiac Arrest Registry to Enhance Survival program , the out-of-hospital sudden cardiac arrest survival rate for Fulton County residents was 6.4% in 2012. This is well below the national survival rate average of 10%. As per Michael, “This is my home town. These are my neighbors. We can do better than 6.4%.”
When you first meet Michael and ask about his nonprofit’s mission, you will learn a lot! Michael knows the facts and statistics regarding sudden cardiac arrests and what can be done to save lives. Michael has told me a lot about cardiopulmonary resuscitation (CPR) and all the advances that have been made in administering this potentially lifesaving practice. I recently learned that victims of “heart attacks” are alive and awake while it is occurring, do not need CPR, and have a good chance of surviving. Victims of “cardiac arrests” are lifeless, unconscious, no pulse, no breathing, and require CPR to increase the chances of surviving. Michael has also taught me about the newer research regarding the success of just providing compressions, also known as ‘hands-only CPR’, to keep a cardiac arrest victim’s blood flowing until the paramedics get there.
I have had the pleasure to get CPR training from Michael. I was very impressed by his level of knowledge and how often he brings in personal experiences to help make an impact so that the student can really learn. Michael also has some fun tricks to help you learn and remember the beats for compressions so that you are doing them at an appropriate rate. Without giving away all his secrets, I’ll just say that I chose to use KC and the Sunshine Band’s “Boogie Shoes”.
Michael has strategically created a for-profit entity, Better Outcomes Enterprises, LLC, to assist in the funding of his nonprofit organization which serves at-risk communities. According to the American Heart Association, the vast majority, 88%, of cardiac arrests happen in a residence, not in public. If you were to find yourself in a situation where CPR was needed, it will most probably be for a person you know well, a family member, friend, or guest visiting your home, not a complete stranger. If you are interested in hiring someone to teach infant, youth and/or adult CPR to you or a group, please reach out to him. Your knowledge of CPR could save a life. And, as Michael says, ‘we can do better’. Let’s help to ensure that our family, our friends, our neighbors and our communities survive out-of-hospital sudden cardiac arrests.
For more information, please email the ED, Michael Charles, at email@example.com or call 706-593-2155.
Photo credit to: Microsoft Office Clip Art