Nonprofit Profile of The Better Outcomes Foundation

Nonprofit Profiles – From the Desk of: The Better Outcomes Foundation

I conduct a series called ‘From the Desk of:  Atlanta Nonprofit Leaders’.  This endeavor is a series of interviews of Executive Directors, Head of Schools and CEOs of local nonprofit organizations.   My Nonprofit Profiles blog posts highlight the most outstanding feature of each leader and his/her organization.  Here are their stories…

“The Power of Statistics”


Michael Charles, the Executive Director (ED) of The Better Outcomes Foundation, Inc.


Better Outcomes’ mission is to provide high-quality, accessible, no cost training and education in 911/CPR/AED use to the historically at-risk populations of Fulton County, Georgia and to the pre-hospital emergency care providers who serve them.  Their vision is to see an improvement in the out-of-hospital sudden cardiac arrest survival rate in Fulton County to meet or exceed the national average by 2018.

Where:             For more information, please email the ED, Michael Charles, at

                           michaelcharles-betteroutcomes@hotmail.com  or call  706-593-2155.                                     


Michael Charles is on a personal mission.  He has a fire in him to save the lives of his neighbors.  Michael was born, went to school, has worked and lived in Fulton County most of his life.  He has worked as a paramedic in Georgia for the past 28 years.  Michael Charles has seen one too many people die from cardiac arrest because the individual(s) who were with the victim (prior to EMS arriving) did not know CPR.   Michael Charles is on a quest to change the statistics.  At this time, heart disease is the leading cause of death in Fulton County, Georgia.  Michael’s goal is to change that statistic.  As he says, “we can do better”.


Heart disease is the leading cause of death in the City of Atlanta and Fulton County.  According to CARES, the Cardiac Arrest Registry to Enhance Survival program , the out-of-hospital sudden cardiac arrest survival rate for Fulton County residents was 6.4% in 2012.  This is well below the national survival rate average of 10%.  As per Michael, “This is my home town.  These are my neighbors.  We can do better than 6.4%.”

When you first meet Michael and ask about his nonprofit’s mission, you will learn a lot!  Michael knows the facts and statistics regarding sudden cardiac arrests and what can be done to save lives.  Michael has told me a lot about cardiopulmonary resuscitation (CPR) and all the advances that have been made in administering this potentially lifesaving practice.  I recently learned that victims of “heart attacks” are alive and awake while it is occurring, do not need CPR, and have a good chance of surviving.   Victims of “cardiac arrests” are lifeless, unconscious, no pulse, no breathing, and require CPR to increase the chances of surviving.  Michael has also taught me about the newer research regarding the success of just providing compressions, also known as ‘hands-only CPR’, to keep a cardiac arrest victim’s blood flowing until the paramedics get there.

I have had the pleasure to get CPR training from Michael.  I was very impressed by his level of knowledge and how often he brings in personal experiences to help make an impact so that the student can really learn.  Michael also has some fun tricks to help you learn and remember the beats for compressions so that you are doing them at an appropriate rate.  Without giving away all his secrets, I’ll just say that I chose to use KC and the Sunshine Band’s “Boogie Shoes”.

Michael has strategically created a for-profit entity, Better Outcomes Enterprises, LLC, to assist in the funding of his nonprofit organization which serves at-risk communities.  According to the American Heart Association, the vast majority, 88%, of cardiac arrests happen in a residence, not in public.   If you were to find yourself in a situation where CPR was needed, it will most probably be for a person you know well, a family member, friend, or guest visiting your home, not a complete stranger.  If you are interested in hiring someone to teach infant, youth and/or adult CPR to you or a group, please reach out to him.  Your knowledge of CPR could save a life.  And, as Michael says, ‘we can do better’.   Let’s help to ensure that our family, our friends, our neighbors and our communities survive out-of-hospital sudden cardiac arrests.

For more information, please email the ED, Michael Charles, at michaelcharles-betteroutcomes@hotmail.com  or call  706-593-2155.


Photo credit to: Microsoft Office Clip Art

Jeanne Ward is a Consultant and Personal Strategist who brings her knowledge of psychology, strategy and personal fulfillment to her current work. Jeanne started her career by helping mentally ill inmates to ‘get their lives back on track’ as they integrated back into society from jail in NYC. She leveraged this experience with a Social Work degree to manage teams who were supporting people trying to move back into the workforce. She later lived in Atlanta, GA and Frankfurt, Germany where she began consulting with nonprofit organizations to guide them on their strategy, volunteer development, and organizational development as well as to support the development of their leaders and board of directors. After the jolt of a divorce, Jeanne found herself doing a lot of soul-searching. Digging deep, she arrived at a new-found appreciation for herself and the world around her. This journey taught her that when we start with improving ourselves, the benefits multiply. Jeanne realized that her strengths of strategic thinking, relationship building, and implementation planning could be combined into her ongoing passion of personal leadership. Hence, her personal strategy work was born. Jeanne helps men and women between the ages of 35 and 55 who are fed up with their corporate jobs to create fulfilling professional and personal lives through the development of a personal strategic plan. This work ensures that her clients identify their professional and personal goals as well as create a plan to make those goals a reality. Jeanne is also the Executive Director of the Atlanta Road Trotters Kid’s Running Club, a nonprofit organization that provides a platform for children to build a foundation of running health and fitness which leads to a better connection to the organized running community as well as a strong foundation of Discipline, Self-Esteem, Respect and Team Work. She has also co-authored a workbook on networking, founded and organized the National Association of Social Workers-Georgia-sponsored ‘Social Service Career Network’ and organized a summit for the National Alliance for Mentally Ill attended by over 100 organizations from 6 Atlanta counties. Previously, she sat on the board of NASW GA as their Secretary as well as on the board of NAMI GA/DeKalb as their Co-President, was a senior consultant for the Georgia Center for Nonprofits and helped to run a capital campaign for an independent school. Jeanne has an MSW from Hunter School of Social Work (City University of New York), an MA in Forensic Psychology from John Jay College of Criminal Justice (City University of New York) and a BA in Psychology from Emory University. Jeanne lives in Atlanta with her ten-year-old son.

Leave a Reply


captcha *